Crucial Content For Your Social Strategy
Let’s get real about your content strategy, especially if you're a coach, creative, or influencer in the wild world of entrepreneurship. If you’ve been wondering what to post that actually connects and converts, you’re gonna want to lock this in.
There are three types of content that should absolutely be part of your regular rotation. These aren’t just trends—they’re timeless pillars that help build trust, position your authority, and grow a loyal community that actually wants what you’re offering.
Educational Content – Teach, Don't Preach
This is where you get to show off that big brain energy. You’re not gatekeeping your genius here—you’re offering value, answering questions, and showing people exactly why you're the go-to in your space.
Coaches: Break down your framework or share a “mini win” lesson.
Example: “3 mindset shifts I teach every single one of my high-ticket clients before they hit their first 10K month.”
Creatives: Show the behind-the-scenes of your process or tools you use.
Example: “My exact process for designing a client’s branding package in 3 days flat (and how you can streamline yours).”
Influencers: Educate on how brand deals work or why certain products are actually worth the hype.
Example: “Why I said NO to a 4-figure skincare collab + what I look for in partnerships.”
Business Bestie Tip: You don’t need to give away the whole farm—just drop nuggets that make people go, “Oh wow, I didn’t know that!”
Empowerment / Motivational Content – Inspire the Scrollers
This is the heart-centered hype your audience needs. Whether you’re using a beautiful quote graphic, a reel with voiceover, or just a simple selfie with a powerful caption, this content is meant to ignite a feeling.
Coaches: Speak to your audience’s potential and what’s possible.
Example: “You’re not behind—you’re just on your timeline. Don’t compare your Chapter 3 to someone’s Chapter 30. 👏”
Creatives: Share your journey and what’s kept you going when things got hard.
Example: “I almost quit design in 2021—here’s what pulled me back and why I’m grateful I stayed.”
Influencers: Use your platform to motivate others, even if it’s not always polished.
Example: “POV: You’re crying in the car, but still choosing to keep going. Healing and hustling can coexist.”
Business Bestie Tip: People may forget what you taught them, but they’ll never forget how you made them feel.
Personal Content – Get Real, Get Relatable
This is where the magic happens. Sharing real-life stories, feelings, and behind-the-scenes moments creates true emotional connection—which, spoiler alert, is the secret sauce to building a ride-or-die audience.
And no, I don’t mean TMI like “I stubbed my toe and cried for 30 minutes.” I mean the honest, human moments that show you're not a robot behind the brand.
Coaches: Talk about what led you to coaching or a moment you doubted yourself.
Example: “Confession: I almost canceled my first group program launch because I was afraid no one would buy. Wanna guess what happened?”
Creatives: Let people into your creative process, personal life, or moments that shaped your style.
Example: “I get all my best ideas when I’m anxious. Here’s how I’ve turned that into part of my creative flow.”
Influencers: Open up about something you’ve been navigating behind the scenes.
Example: “It’s easy to post pretty pictures, but lately I’ve been feeling super disconnected. Here’s what I’m doing to get back to myself.”
Business Bestie Tip: The more vulnerable (and safe) you’re willing to be, the more connection you create. People don’t fall in love with brands—they fall in love with humans.
So what does this mean for you, Bestie?
Mix it up. Keep it real. Rotate these three content types throughout your feed or story strategy to create a brand that not only sells—but sticks.
Need help planning it all out? You know where to find me!